Finally… A Solution For Trainers That Exposes The Secrets To Growing Your Business Online Or Offline (or both) By Differentiating Yourself In The Market Place.

Already know my story and just want to know what comes with the Becoming the Expert package and the investment?

No problem, Click here. If you don’t already know what this is about, please read this short page for some background.

YOU’RE DIFFERENT,” he said.

He had just finished his final set of Romanian deadlifts for the day. I didn’t know how to respond, so I stayed quiet.

It’s true — you’re different. And because of that, I want to share with you the secret to success that I learned too late in my life.”

I WISH THAT HE HAD A BIG GREY BEARD that he methodically stroked because that’s how I picture mentors should look, but he didn’t. The simple lesson that he shared with me that I’m about to share with you changed my life.

I was lucky that he chose me to pass on his simple, yet sage wisdom.

We’d been training together for over a year and had become good friends. I guess that he saw something special in me — a twinkle in my eye that I had a burning desire to be something more.

“While I’m proud to have an amazing family and be the chief of psychiatry at [name omitted] hospital, there’s still a piece of me that wanted to make an even bigger difference — help even more people — create a lot more freedom in my life to spend more time with my family and travel more.”

It was like something out of one of those spiritual books – seriously, I thought that the dude was going to appear on the rafters the second that I turned my back and then the second that I blinked, he’d be beside me whispering “wax off” in my ear.

I wrote down what he shared with me that day onto a post-it note. That post-it note stayed on my computer for two years as I grew my online brand enough to generate multiple streams of income that have allowed me to live with purpose, vitality, freedom and most of all, reach and help more people from every corner of the World.

Those two life-changing rules are:

1. Do a Great Job.

2. Make Sure Everybody Knows About It

One part of the story that I don’t tell often is how these two lessons helped me build a local clientele as well.

Slowly after my mentor passed along his two rules to me my business became turnkey meaning clients came in to the gym unannounced asking to train with me — price became irrelevant and I never had to market again.

It really hit me when she walked into the gym:

It was a new face so I smiled and introduced myself:

“Hello, I’m Jon,” I said.

“I know who you are,”

SHE HAD COME ACROSS THE CITY to see if I was taking on clients because she had searched “best personal trainer in Toronto” and an article from Livestrong appeared that had named me one of the “20 Of the Smartest Fitness Trainers That You Might Not Know.”

And this one girl wasn’t an isolated incident.

In fact, I created an extra revenue stream almost instantaneously by negotiating a referral fee by sending my overflow of clients to other trainers at my club.

I guess what I’m saying may sound far-fetched or not attainable to you and I understand that. A major media outlet doesn’t just up and find you and give you exposure. But for me it happened quickly taking less than 9 months after I learned the two rules.

The package that I’m going to tell you about in a minute is my attempt to help you achieve similar (or greater) success than I did in less time. I’ve brought in all of the experts that I wish that I had when I decided that I wanted to spread my word outside of my local club under one roof.

I Heard You Were the Best

The best is a matter of opinion.

“The best” is one of those phrases with insurmountable power and very little tangible meaning.

When a customer buys training, a product, or a book from you two things need to happen:

1) they need to be able to justify the purchase to themselves and,

2) they need to feel like they can justify the purchase to somebody else.

You already do a great job (if you don’t, please stop reading), now it’s time establish yourself as “THE BEST” — as “THE EXPERT” because people love to buy from the expert almost as much as they like to show off that they’ve found “the best”.

Why Are You Having Trouble?

I asked trainers what they’re biggest struggles and frustrations were and here’s what they told me:

1. “Growing a customer base. Differentiating my offering and content from what is already out there”

2. “Getting clients and traffic to my website”

3. “People not trusting my advice because they have been brainwashed by the media to believe things like weight training will make you bulky or carbs are the enemy.”

4. “Marketing myself as the obvious choice for fitness training”

5. “Growing my business. It’s a very saturated market where I work. I struggle to differentiate myself and attract new clients”

Complaining is Getting You Nowhere

Every time that I turn on Facebook I see a status update or link to a blog complaining about the newest fad in the fitness industry. Just listen to what one trainer recently told me:

“The most difficult part of my job as a trainer is constantly battling fads.”

Getting angry because somebody who does less work with less integrity is making more money than you isn’t productive. Getting a couple of friends to give you a virtual high five won’t help give the fitness industry a better name and won’t help you help more people and make more money.

If you do great work then it is your responsibility to make sure that people know about you.

It is your responsibility to learn the methods that these irresponsible companies and “fitness professionals” are using and employ similar tactics to get quality information to spread. You’re the industries only hope so please, let me kick you in the ass the same as my Mr. Miyagi kicked me a few years ago when he passed on his two rules.

What it comes down to is this:

 “The fit pros at the top are not there because they are better than you. They are there because they decided they wanted to become an expert and took the steps to make it happen.”

An Example of 5 Potential Brand New Revenue Streams For You

I stopped playing hockey soon after I became a trainer.

Some loser tripped me from behind and I pulled a hamstring. For a week I couldn’t train clients — it’s cost me just over $1,000.

My biggest worry as a trainer was how I was going to get a stable income from it. When the time came for me to support a family I knew that not making money if I got sick wasn’t an option.

I also figured that at one point I’d probably like a day off and the way that my schedule was at the time, that wasn’t happening. Time off meant no pay.

I had one source of income. I got paid when I trained a client in-person and made nothing when I didn’t.

With my “not so grey-bearded” mentors advice I’ve been able to create multiple sources of revenue. The possibilities are endless and the experts in this package outline a number. I’ve listed 5 below that you could be able to add in almost immediately after Becoming the Expert:

1. Recommending fitness equipment. Fitness equipment stores often give commissions to trainers.

2. Affiliate sales. Once you become a trusted voice you can recommend others products and programs that you support. Commissions for online products and programs often top 75%. Imagine referring a product that costs $100 and getting 75% for every single one that sells!

3. Referral from sending clients elsewhere. As I stated above, this was my first new source of revenue. If there isn’t an existing system in place, speak to your manager and arrange for a commission if you refer clients to other trainers.

4. Your own products packaged for sale on a giant like Amazon (completely passive). That workout that you just wrote for your client Ted or Julie? Why not package it as a Kindle book and sell it on Amazon?

5. Advertising / sponsorship dollars. Companies spend a lot of money sponsoring physique athletes that have a good audience. If you’re not a figure/physique/bodybuilding athlete, you can always place advertisements on your website for some extra money.

The Secret to Expertness is…

It’s about identifying that which makes you unique and intangible and becoming the voice of an audience that you build around your message.

 

That’s Why I Gathered These Experts For a Special Event

  • John 'Roman' Romaniello

    John is the creator RomanFitnessSystems.com in addition to being a contributor for Men’s Health, Men’s Fitness, T-Nation, Oxygen, Shape and more. He is also the NYT Bestselling author of Engineering the Alpha.

  • Jonathan Goodman

    Me. I created thePTDC and authored Ignite the Fire: Secrets of a Successful Personal Training Career”.


  • Lou Schuler

    Lou is an award-winning fitness journalist and author of many popular books about strength training and nutrition. He is the co-author of the New Rules of Lifting series and has previously worked as the fitness editor for Men’s Fitness, fitness director for Men’s Health, and editor at T-Nation.com.

  • Neghar Fonooni

    Negharis a creator of the Eat, Lift, and Be Happy revolution. She is helping to lead a strength revolution that is redefining what it means to train like a girl. Neghar is an educator of other fitness professionals, teaching workshops on kettlebell training, nutrition, and empowerment.


  • Elsbeth Vaino

    Elsbeth is a Strength and Conditioning Specialist (CSCS) in Ottawa with the goal of helping people live better and play better through better movement. In the male-dominated industry of performance, Elsbeth has broken through using a combination of skill, hustle, and calculated risks.

  • Roger 'RogLaw' Lawsom

    Working to increase “sexification on a global scale”, Rog is a staple in the online fitness community. He has built his brand largely on his unique humor and personality. The result is a booming online fitness business and multiple streams of income.


  • Mark Young

    Mark has over 12 years of experience working with clients with obesity. He’s now shifted gears and works as a coach with Lean Bodies Conditioning helping 60+ clients dramatically change their physiques.

Here’s What We’ve Provided to Help You Become the Expert

The entire package contains 10 professional recorded audio CD’s (7 total talks) and a full written transcription of each talk.

The CD’s are mailed to you and you get instant access to digital versions of the transcriptions to print.

Below is a description of each talk. Presenters bio’s are directly above.

  • 1

    Jonathan Goodman - Social Media Domination for Fitness Professionals

    In this 1:52:31 talk you will learn why people use social media and a step-by-step system for integrating social media into your marketing strategy without being spammy.

  • 2

    John "Roman" Romaniello - Kick-Ass, Take Names and Make Money on Your Way to World Domination

    In this 2:06:09 talk Roman will teach you how to find and communicate your unique selling proposition to transition from being offline to building multiple streams of income online.

  • 3

    Lou Schuler - Progressing Your Writing to Expert Status

    In this 59:42 minute talk Lou discusses all three stages of writing: how to get started, how to improve, and how and when to push your work to a larger audience

  • 4

    Neghar Fonooni - Cultivating Fit and Fierce Female Clients

    In this 1:20:09 talk Neghar teaches you how to empower your female clients and take advantage of the fact that females are the larger percentage of fitness consumers and training clients.

  • 5

    Elsbeth Vaino - Blowing Up Your Business by Finding Your Niche

    In this 54:25 talk Elsbeth shares the strategy to analyze her niche that she used to grow her business by 650% in one year.

  • 6

    Roger "RogLaw" Lawson - LOLs to Build the Brand

    In this 55:44 talk Rog entertains and helps encourage you to let your personality shine through to develop your brand.

  • 7

    Mark Young - Psychological Barriers to Fat Loss

    In this 1:10:03 Mark teaches you how to appeal to the clients who make up the largest percentage of customers in the training business: fat loss

How Much Does it Cost?

You’ve made it here so you must be convinced that the Becoming the Expert Seminar will help you become more well known in your community and online. The last thing is to discuss cost and for me to do this, allow me to invite you to change your perception.

When you use the term “cost” there’s a sense that the money is gone whereas when you “invest”, there’s a sense that you’re going to get the money back and then some. The latter is easier to justify.

Instead of asking how much the Becoming the Expert Seminar “costs” you should be asking:

“what will this investment yield me?”

All speakers that you’ll hear are successful because they have been able to build their brands. In this seminar, they don’t hold anything back and are honest as to what it really takes in order to help you avoid their mistakes. This is the kind of event that I wish that I had when I was starting to build my brand. It would have saved me a lot of time and money.

The entire package is $99 + shipping. I can’t comment on the “value” but we’ve got a lot of client evidence that you can read above via the testimonial videos.

In deciding whether this investment is right for you, please base your decision off of two things:

  1. Whether it’s proven in the real world.
  2. Whether you have the discipline and patience of apply it.

Too many people expect a product that they invest in to do the work but the biggest variable is in how it’s applied. It’s better to think of it as a tool to support you rather than a vehicle to carry you.

The Full Becoming the Expert Seminar

The total investment for the package is $99 + shipping.

There are 7 talks today on 10 CD’s (3 talks had to be split into part 1 and part 2) and a full written transcription of every talk.

Click here to invest now

After submitting payment you’ll be taken to a thank you page with some material that you can start on right away. The CD’s ship within 3-5 days and will take 1-3 weeks to arrive depending on where in the World you’re located. Please note that Vervante is the fulfillment center and all materials will be shipped directly from them.

The CD’s are formatted to play on devices around the World. You can also move the files from the CD’s onto iTunes or a similar system and play on a portable MP3 player like an iPod. The transcriptions can be downloaded and are formatted in Microsoft Word.

If you have any questions, please message me at: admin@theptdc.com

You knew this was coming didn’t you?

On thePTDC.com blog I publish 100+ articles and 100,000+ words for free each year so you know that if I decide to sell anything, it’s going to have to be truly special.

Every single one of the 7 speakers for the Becoming the Expert seminar’s lives and careers have been fundamentally changed largely as a result of the topic that they share with you. So here’s my two-part guarantee:

1. If, after listening to the lessons, you don’t immediately identify at least one additional revenue stream hidden in your business that you can immediately pursue, I’ll refund 100% of your investment no questions asked within 60 days of your original purchase date.

2. If you aren’t entirely satisfied for any reason at all, you can message me and I’ll refund 100% of your investment with no questions asked within 60 days of your original purchase date.

Simply mail the CD’s back to me in order to claim the refund. (And yes, I’ll cover the return shipping.)

I stand by my work and my choice of presenters work.

-Jon

Listen to What the Attendees of the Becoming the Expert Seminar Had to Say

“[...] a lot of take-home things that I can actually start implementing tonight.”

“It’s all very practical […] Stuff to really set your apart from the crowd”

“A lot of good stuff to take home and feel that fire reignite again to put myself out there”

“It’s given me a lot of ideas about how I can embrace technology”

The Full Becoming the Expert Seminar

The total investment for the package is $99 + shipping.

There are 7 talks today on 10 CD’s (3 talks had to be split into part 1 and part 2) and a full written transcription of every talk.

Click here to invest now

After submitting payment you’ll be taken to a thank you page with some material that you can start on right away. The CD’s ship within 3-5 days and will take 1-3 weeks to arrive depending on where in the World you’re located. Please note that Vervante is the fulfillment center and all materials will be shipped directly from them.

The CD’s are formatted to play on devices around the World. You can also move the files from the CD’s onto iTunes or a similar system and play on a portable MP3 player like an iPod. The transcriptions can be downloaded and are formatted in Microsoft Word.

If you have any questions, please message me at: admin@theptdc.com

Got questions? We’ve probably answered them below.

I want to get more clients in the gym, but don’t have any intentions on building an online business. Is this right for me?

Allow me to preface this by saying that in order for you to purchase this package, you must already be confident in your ability to train exceptionally well. OK, that’s out of the way. The answer to your question is a resounding YES! If you want to be successful in your gym, you must become known as an expert. Becoming a local expert is just as important and if you want to stop there, no problem.

How long will the package take to arrive?

The package will ship within 3-5 days of you ordering them. Depending on where you are in the world shipping could take anywhere from 1-3 weeks. You get to the transcriptions and a special bonus immediately.

How are the CD’s formatted? Can I play the files on my iPod / MP3 player?

The CD’s are formatted no differently from one that you would purchase in a store. Yes you can put the files onto your iPod or MP3 player and listen to them anywhere.

I’ve bought DVD’s / CD’s from seminars before and was always disappointing by the quality. Sometimes I can’t even hear the questions from the audience. Is the audio good?

The event was recorded professionally. All speakers are clear but some audience questions are muffled. We provided a transcription of the entire audio to help you follow along if you wish. Below is a snippet so you can hear the quality.

I don’t live in Canada or the United States, do you ship internationally?
Yes. The package will ship anywhere in the world.

I don’t have a blog or website, is this still beneficial for me?

Absolutely! This package will show you how to get more clients and make your business turnkey. Even if you don’t have a blog or website and want to make additional revenue. You can take the information contained within this package and learn how your recommendations could be worth hundreds or even thousands of extra dollars each week.

What if I want to return the package

While I don’t think this will happen, it’s important for me to provide a complete refund policy. If, for any reason, you’re not happy with the package we will provide you a full refund no-questions asked within 60 days of your original purchase date. Simply mail the CD’s back to me. I’ll cover the return shipping.

The Full Becoming the Expert Seminar

The total investment for the package is $99 + shipping.

There are 7 talks today on 10 CD’s (3 talks had to be split into part 1 and part 2) and a full written transcription of every talk.

Click here to invest now

After submitting payment you’ll be taken to a thank you page with some material that you can start on right away. The CD’s ship within 3-5 days and will take 1-3 weeks to arrive depending on where in the World you’re located. Please note that Vervante is the fulfillment center and all materials will be shipped directly from them.

The CD’s are formatted to play on devices around the World. You can also move the files from the CD’s onto iTunes or a similar system and play on a portable MP3 player like an iPod. The transcriptions can be downloaded and are formatted in Microsoft Word.

If you have any questions, please message me at: admin@theptdc.com


To your success,

Wax off,

-Jonathan Goodman CSCS (Head Coach of the Personal Trainer Development Center)

P.S. The Becoming the Expert package is a compilation of 7 talks from experts specifically chosen to teach you how to generate multiple revenue streams either locally in your gym, online, or bother.

P.P.S. The package consists of 10 audio CD’s professionally recorded that will be mailed to you. Upon investing, you will gain immediate access to a 2hrs roundtable discussion video with all of the experts in addition to the audio transcripts of every talk. Ready to roll, click here to invest in the package now.